BUG is one of the biggest brands for gaming and tech in Israel. For this Black Friday sale project, they asked to create a visually stunning and memorable campaign.

 

The use of vibrant neon tones set against a dark background captured the attention of consumers and effectively conveyed the excitement of the sale. The graphics, including the company's logo reinterpreted in neon lights, were eye-catching and memorable and became the main brand language for every Black Friday moving forward.