THE MISSION
Creating a colorful modern take to the go-to real estate investing app across all platforms, making it feel safe and familiar, resonate a trusting and clear eco-system, and bring a fresh new take to a grey, outdated fielld.
MY ROLE
To create Landa's updated appearance, I studied multiple top-tier Fintech firms. I decided to utilize sleek 3D graphics to communicate a child-like learning curve that would appeal to both beginners and seasoned investors alike.
THE SOLUTION
By utilizing modern design elements like vivid colors, strong typography, and smooth animations across multiple platforms, we were able to achieve an 80% increase in new users and successfully converted 30% of them into real estate investors.
Landa is a real estate investing app. it uses technology to redesign the ownership of real estate. Landa believes that everyone should have the opportunity to invest in one of the world’s most consistent assets. They created a platform to lower the barrier to entry, welcoming investors with all levels of capital and experience.
ART DIRECTION: Toby Harari
3D RENDERING: Omer Hirsh
GRAPHIC DESIGN: Toby Harari
