2024 • PERSPECTIVE DESIGN • AMERSFOORT
Slokky
Slokky is a Dutch brand offering customizable reusable bottles, with a mission to reduce plastic waste by eliminating the need for single-use bottles. I was responsible for translating their playful, user-first concept into a digital experience- designing a clean and engaging website that makes bottle customization feel effortless and fun.
WEB DESIGN: Toby Harari
PHOTOGRAPHY: Roderick Adang
GRAPHIC DESIGN: Toby Harari
THE MISSION
Design a digital platform that makes it easy and enjoyable for users to customize their own Slokky bottles. The site needed to reflect the brand’s youthful, modern spirit while keeping performance and usability front and center.
MY ROLE
I led the design of the Slokky website, focusing on UX/UI from wireframes to high-fidelity layouts. I've created a visual system that balances clarity with personality, and worked closely with the development team to ensure a smooth implementation of the customization flow.
THE SOLUTION
The final product is a playful yet minimal site that puts customization at the core. Thoughtful interactions, bold typography, and clear user flows make for a seamless experience that mirrors the fun and creativity behind building your own Slokky.
To support complex user flows while maintaining a clean, modern aesthetic, it was essential to build a pixel-perfect design system. This system needed to be highly adaptable across screen sizes and flexible enough to support multiple component variations.
To achieve this, we conducted a thorough analysis of each individual component, ensuring visual and functional consistency. Throughout the process, we continuously monitored the overall experience, refining details to deliver a seamless and polished user journey.
